Industry standard
The Vessels standard
✕A different vendor for every piece, none of them talking
✓One in-house team running every system on one strategy
✕Impressions in a monthly PDF
✓Revenue on a live dashboard, any hour you want it
✕A retainer and a mystery
✓A dated first-30-days checklist you watch move
✕A junior account manager between you and the work
✓The team that builds it, in your channel
✕Campaigns that end when the invoice does
✓Systems that compound month over month
✕Dependent on them forever
✓Your team trained to run the machine